How to Craft Compelling Christmas Text Messages to Send Clients

With Christmas being around the corner, it allows businesses to spread joy and holiday cheer with customers. The holiday season is the time when people go on a shopping spree; they purchase new products, travel around the world, want to enjoy a delicious meal, or just do 143 other things.

Did you know that text messages sent around the holidays see a higher CTR and conversion rate?

This indicates that leveraging special occasions like Christmas can enhance the effectiveness of your SMS campaigns. Crafting compelling, personalized Christmas messages can help strengthen your relationship with clients. Here’s why you should send Christmas text messages to clients:

Why Send Christmas Messages to Clients?

Sending Christmas messages to clients is important for several reasons. Here are some reasons why you should consider sending Christmas messages to clients:

• It allows businesses to express their thankfulness for their clients’ ongoing support and show appreciation for their loyalty.

• It helps in building and strengthening client relationships by sending personalized messages on Christmas that make clients feel valued and appreciated.

• It provides you an opportunity to stand out by showing clients that your business is not just about transactions but also about building genuine connections.

• Demonstrate professionalism and add a personal touch to your messages that distinguishes you from your competitors.

How to Write Compelling Christmas Text Messages

Writing compelling Christmas text messages involves several key elements to ensure they resonate with clients. Here are some tips to help you craft compelling Christmas messages:

Personalization

Addressing your clients by name adds a personal touch to your message, making it more engaging and meaningful. Personalization can also involve referencing specific details about the client or their interactions with your business throughout the year.

For example, you could say, “Dear [Client’s Name], we wanted to take a moment to thank you for your continued support this year. Your dedication to our business has been truly appreciated.”

Warmth and Cheer

Infuse your messages with warmth and holiday cheer. Use language that reflects the festive spirit of the season, such as “Merry Christmas,” “Happy Holidays,” or “Season’s Greetings.” These phrases evoke a sense of warmth and goodwill.

Additionally, incorporate positive and uplifting sentiments that align with the celebratory nature of the holidays. Consider phrases like, “May your holidays be filled with joy and laughter” or “Wishing you and your family a wonderful holiday season.”

Gratitude

Express gratitude for your clients’ support and loyalty throughout the year. Let them know that their business is appreciated and that you value the relationship.

An example could be, “We are grateful for the opportunity to work with you this year and look forward to continuing our partnership in the coming year.”

Conciseness

Keep your message brief and to the point. Clients are likely to be busy during the holiday season, so a concise message is more likely to be read and acted upon.

Avoid lengthy explanations or unnecessary details. Instead, get straight to the point while still conveying your holiday wishes and appreciation.

Clear Call to Action (CTA)

If you are adding a call to action in your messages, make sure it is clear and relevant to the holiday season. Keep the focus on the holiday spirit rather than the business aspect of the call to action.

For example, if you’re inviting clients to a holiday event, provide clear details on the event and how they can participate or if you’re promoting a holiday sale, frame it in a way that emphasizes the benefit to the client during the festive season.

Avoid Over-Promotion

While it’s acceptable to include a subtle promotional element in your message, be careful not to make the entire message about sales or marketing. The primary focus should be on conveying genuine holiday wishes and appreciation.

Balance your promotional content with the holiday theme of the message. For instance, if you’re offering a holiday discount, frame it as a special gift to your clients rather than a sales pitch.

Proofreading

Before sending Christmas messages to clients, proofread them to ensure they are free from typos, grammatical errors, or awkward phrasing. Mistakes can detract from the professionalism and impact of your message.

Consider using spell checkers or grammar checkers tools to catch any errors that you might have missed.

Timing

Send your Christmas text messages at an appropriate time. Avoid sending them too early, as they may get lost in the pre-holiday rush, but also avoid sending them too late, when clients may be less receptive.

Aim to send your messages at a time when they are likely to be noticed and appreciated, such as a few weeks or days before Christmas.

Some Compelling Christmas Message Templates You Can Steal

Here are some compelling Christmas text message templates that your business can use to connect with clients:

1. Warm Holiday Greetings

Dear [first],

Wishing you a Merry Christmas and a joyful holiday season! Your support and partnership mean the world to us. May your celebrations be filled with love, laughter, and cherished moments.

Warm regards,
(Your Name)

2. Gratitude and Appreciation

Dear [first],

As the holiday season approaches, we want to take a moment to express our sincere gratitude for your trust and support throughout the year. Wishing you and your loved ones a Merry Christmas and a prosperous New Year. Thank you for being a valued part of our journey.

Best wishes,
(Your Name)

3. Celebrating Together

Dear [first],

Merry Christmas from all of us at (Company Name)! We’re grateful for the opportunity to work with you and look forward to continued success together in the coming year. May your holidays be filled with happiness and your New Year be prosperous.

Warm regards,
(Your Name)

4. Holiday Cheer and Well Wishes

Dear [first],

Wishing you a magical holiday season and a New Year filled with peace and prosperity. Thank you for your trust and partnership. We’re excited about what the future holds for our collaboration. Merry Christmas!

Warm regards,
(Your Name)

5. Reflecting on the Year

Dear [first],

As we celebrate the holiday season, we want to thank you for your continued support for the past year. May this Christmas bring you joy, peace, and renewed energy for the coming year. Here’s to a successful partnership ahead. Merry Christmas!

Best regards,
(Your Name)

Ready to Spread the Joy?

Crafting compelling Christmas text messages for clients is an art that requires a delicate balance of warmth, gratitude, and professionalism. By following these tips and examples, businesses can create meaningful Christmas messages that resonate with their clients.